Capturing Additional Assets from Existing Clients

What if you could increase your assets under management without having to find new clients? Not only can you grow your business, but you can also increase their return on some of those assets by 150-200 basis points. It’s a chance to capture some assets held away, and it’s easier than you think.

I’ve mentioned it before, but it’s worth repeating. There are currently $27 trillion held in banks, credit unions and other financial saving institutions in CDs and money market accounts. But according to, CDs are currently earning an average of about .5%.

When you look at the multi-year guarantees on annuities, however, even the nominal rate, not considering the taxable equivalent yield is three, four or even five times greater than that of the average CD rate. Five times! That means you can offer your client a substantial increase in their rate of return on a guaranteed basis with A or A- rated paper. You’ll be able to capture some additional assets by talking about multi-year guaranteed annuities, which are especially attractive in this low-interest-rate environment. When you compare the rate of the annuity to what many clients are earning where they are holding other assets, this option will make you more valuable to that client. It will make you top-of-mind when they plan for their retirement income. And that will also help you remain relevant in the greatest shift from the workforce to retirement that we’ve ever seen in the United States.

To find out more, and to get started, reach out to our retirement income consultants at (877) 565-0793. Learn more about how we can help get assets in motion — and help you gather assets held away.

Transformational Tactic

Capture held-away assets from existing clients while increasing the rate of return available to them on bank products.

Recognize the opportunity to transform your business by taking our free training.