Don’t Erode Your Business

Your business is kind of like the environment—both need to be protected to not only survive but also to renew. But, with a little foresight, you can keep your business from eroding.

I was at the beach over the weekend with my family, and while we were there, we took a dolphin tour. As I was relaxing on the shore, watching wave after wave wash over the sand, I remembered something our tour guide had taught us. He pointed out that the waves are really nothing more than erosion. Each time a wave slaps against the beach, a little of that beach is pulled back with it.

There was a gentleman in the 1940s who wanted to protect the shoreline, and he showed incredible foresight in how we went about it. He understood what Sanibel Island had in terms of refuge wildlife and just general shoreline. He knew that they needed to take steps back then to protect the wildlife in the future. The tourist industry is vital to the Sanibel Island economy, and it’s that wildlife that brings millions of people into the Sanibel area each year.

So, my challenge to you is to think about 40 or 50 years down the road. At that time, even your youngest clients will be thinking about retiring, and many will already be at that point. With retirement comes the passing of millions and trillions of dollars to the next generation.

What are we going to do TODAY to change your behavior and, in turn, change our economy? We need to protect our clients’ worth and their legacy for decades, not just right now. Are you going to stand up and be strong enough to do something different? To behave differently?

The first step is to think differently when it comes to retirement income planning. Not only will you stop the erosion of your client’s assets, but you’ll also be protecting your practice and your reputation.  If you would like to transform your business, reach out to us at (800) 589-3000 and we’ll help you become a High Performing Practice by showing you how to differentiate yourself. It’s what grows your business and provides an ongoing, prospective list of clients. And, most importantly, it allows you to remain relevant in the greatest shift from the workforce to retirement that we’ve ever seen here in the United States.


Transformational Tactic

Having the foresight to change now will offer more success in the future for you and your clients. But you must be willing to change.